Some Tips in Designing a Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want to stand out from among your competitors, you need to be creative with your logo. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. These symbols communicate to people that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Add something that gives it a new look. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. You can make a logo from the first letter of a lawyer’s name. If there is a common letter in the partners’ names, then it could be a good one. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
You can also use you law firm’s name in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. If the logo design is not well executed then it will not achieve its purpose. If you pair the name with an icon or a monogram then it can give a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.