Category Archives: Market and Franchise

Profit From A Preschool Franchise Business

Profit From A Preschool Franchise Business

Kindergartens and preschools have become extremely popular. In bigger cities you will see big preschool franchises as well as smaller start ups. So if you are thinking of starting your own preschool, here are few things to keep in mind and why you should opt for a preschool franchise. To begin with lets look at some statistics. The preschool industry in India is estimated to gross about Rs 4,004 crore. The sector is likely to cross Rs13, 821 crore by 2012, a growth of more than 28% per year, according to estimates from brokerage firm CLSA Asia-Pacific Markets.

With over 40% of learning taking place from the 1 to 4 age group preschools have become imperative. Parents want quality preschools for their children and are willing to go that extra bit for their children. Rest assured if you opt for a preschool franchise and are a good task master you are bound reap profits in the near future.
Opting for a preschool franchise makes setting up a lot easier for you. You have to adhere to certain pre requisites and guidelines which enable you to be focused and do things in a streamlined fashion.

A preschool franchise comes with a reputation. It already built a name for itself, developed its own education system and done its fair share of branding activities and advertising. Parents will always trust an established over a smaller start up.
A preschool franchise caters to parents who have moved to new cities. Sending their children to same school as they did before is a comforting element for all parents. With the education system being the same it helps children adapt faster.

A preschool franchise works on a profit sharing model. Therefore some franchises will go that extra mile to make sure you do well, so they do well! This means extra guidance and support for you.
The different preschool chains in India are Roots to Wings, EuroKids, Kidzee, Shemroack schools, Bachpan just to name a few. The royalty and investment depends entirely on location. A preschool franchise can cost anywhere from 3 to 15 lakhs and the fees can be anywhere from 8,000 to 40,000 per annum. The need for preschools in India is only going to grow making it an extremely profitable venture.

Are You Ignoring the Mobile Market It’s Time to Start Paying Attention

Are You Ignoring the Mobile Market It’s Time to Start Paying Attention

Are You Ignoring the Mobile Market? It’s Time to Start Paying Attention

The mobile market is huge and it’s only growing. Sales of mobile devices are skyrocketing and some experts predict the mobile web may become THE web of the future. Unfortunately, lots of businesses are ignoring this trend and paying the price. Are you one of them?

Let’s look at some stats. According to the firm Gartner Inc., mobile purchases will increase by 70% by the end of 2012. Late last year, Econsultancy.com reported that as many as 70% of small businesses still don’t have a mobile site. This means a staggering number of businesses haven’t caught on yet.

My Site’s Not the Mobile Market Type

In the past, everybody thought that only certain types of sites needed a mobile version. If you were offering location-based services or services people use when they’re on the go, you need a mobile marketing site. Otherwise, it’s a waste of time. But now mobile web surfing for all kinds of services is increasing and people are using their mobiles for everything they do online.

People have always used mobiles to find key information like where to get lunch or how much a purse is selling for online. Now they’re digesting web content like articles and videos, shopping for all kinds of goods, and interacting with friends on social media. There’s nothing they DON’T do on mobiles, which means every business should have a mobile site.

Building a Mobile Market Site Is a Pain!

While creating a mobile site requires some investment on your part, it’s not tough at all.

You could even argue that building a mobile site is easier than a PC site. The design should be minimal, with less text and smaller images. Navigation is simple, with everything being a page or two away from the front page. Mobile design is about minimalism and doing more with less.

Where Do You Get Started?

If you’re clueless and intimidated, here’s a great way to get started on your mobile journey – buy and use your own mobile device. Once you start surfing the web from a handheld screen, you’ll see how it’s different. You’ll understand quickly how your site needs to be designed.

You’ll also learn about how your customers use their devices. For example, when you’re on a PC, you’re likely to be multitasking. You’re sitting at your desk with the TV on, and you come and go. When you’re on your smartphone, you’re much more focused. Your attention is on getting it done. You’re looking for key information and once you find it, you’re on to something else.

The mobile revolution isn’t something to fear. It’s something to embrace. And if the Econsultancy.com stat is accurate, there’s a good chance your competitors haven’t gotten started on their mobile market site yet.That means it’s a great window of opportunity for you if you get started and beat them to the punch.

Get your site ready for the Mobile Market.

The Importance Of Hospitality Marketing For Your Business

The Importance Of Hospitality Marketing For Your Business

If you’re one of the people who are doing business in hospitality trade, then, I am certain yu will perceive how a lot of work it involves. On high of that, the hospitality trade have also got a huge competitor. Here,you just cant rely on one supply to plug your services and your entire business. You should proactive and you should constantly be on your feet. If you’re caught flat-footed, it will cost you. In such trade whihc has so a lot of competition, you need to invariably be willing to use standard and unconventional tactics.

Marketing is definitely no different in the hospitality industry. In fact, the hospitality business has such an aggressive competition in this market just as a result of this can be a business that is very seasonal and relies on very volatile situations. It will be always necessary to cope up with the competitin out there through the use of different Marketing methods. One price-effective and economical Marketing strategy that companies or small-businesses use is that the internet.

Before more going into more details, you’ve got to perceive that the hospitality industry is completely different from other industries. In this business, most of the cash is made in peak seasons where everyone tends to go out of town. The window of opportunity is terribly short, and thus, you have got to work double time. If you miss this window, you are either going to have to attend for the following one or you’re going to possess to work for more customers during the lean season. The internet may be a very useful tool because with this, you can market your business twenty four hours a day, seven days a week. Just imagine what that might do for your business if you are doing it well.

In hospitality Marketing, like in all other industries, you first have to acknowledge your market. The rationale for this can be as a result of it’d be more economical and it would be a lot of economical. In this industry, you only cant market your business to everyone. That may be too expensive and it would need too much work.

Once you’ve got found your target market, you can now begin making your campaigns. Your campaigns can embrace designing your webpage, creating advertisements, and the particular process of getting your word out. Its all about being economical, which is why the net is the first place that you should go to. In the web, you can a lot of or less target any demographic and you can fine-tune each campaign to your specific market.

Small Cap Stock, Obee’s Franchise Systems Inc., Featured In Audio Interview At Smallcapvoice

Small Cap Stock, Obee’s Franchise Systems Inc., Featured In Audio Interview At Smallcapvoice

To listen to the audio interview featuring small cap company Obee’s Franchise Systems, Inc. (OTC Pink Sheets: OBFM) with interviewee Peter Brown please go to our website, listed in the resource box.

Obee’s Soups Salads & Subs is owned by Obee’s Franchise Systems Inc., Obee’s currently has over 50 restaurants open and in development across 21 states. The company has commitments to open over 1,000 additional locations over the next ten years. The chain has won numerous local and regional awards for its food menu and service.

Obee’s Franchise Systems, Inc., (OTC Pink Sheets: CYPW) is an OTC Pink Sheets listed small cap stock company, who recently announced that the first restaurant in Port St. Lucie, Florida has been sold by the company’s Area Developer for St. Lucie county. The obee’s(R) soups, salads & subs, located 10075 S. Federal Highway in the Port St. Lucie Town Center has recently been sold by Bruce Campbell to Mr. and Mrs. Ronaldo Silva. The transaction now clears the way for Obee’s Franchise Systems, Inc. and Mr. Campbell to begin selling new franchises in the territory.

‘Bruce made a very prudent decision when he first agreed to be an area developer for our company,’ explained Peter Brown OBFM President. ‘He decided that instead of immediately selling franchises of a restaurant brand that at the time was unknown in this area, he would instead operate the first location himself and thus become an expert. He has done just that and now we’re ready to assist him in every way possible.’

About Small Cap Voice

Small Cap Voice offers small cap & OTC investor relations services, dedicated to ensuring its client companies gain valuable exposure in the small cap and OTC markets. Through internet interviews, conference calls, emails, investment newsletters, small cap & OTC company news and placement on financial web sites Small Cap Voice creates a consistent presence in the public eye for their clients.

Marketing Management Process

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Two Famous Franchise Companies Of United State

Two Famous Franchise Companies Of United State

Owning franchises in the USA is exact one way to create money for yourself and for your concern. There are complete sorts of motives why anyone might want to invest in a franchise on their own, and there certainly are few accepted franchises in the United States.

If you have ever wanted to know about what’s required when owning a franchise of a certain group then here is the knowledge that you require. Here’s a trivia inquiry that you can catch home to your family, although: what franchise has been ranked #1 many times over? You possibly could very well presume what it is, and if you were thinking McDonald’s Restaurant you were closely right. There have several times when McDonalds Restaurant has been ranked #1 for the food category it’s been placed in, but here are some other interesting facts about owning a McDonald’s franchise:

The McDonald’s Franchise

McDonald’s Corporation is one of the world’s largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily and more than 11,000 McDonald’s franchises all over the United States.

McDonald’s has seen enormous growth in the restaurant level over dozens of times and it has basically created a world filled with Chicken McNuggets, Big Macs, and Ronald McDonald characters.

In order to have a McDonald’s franchise about the only thing that is essential of the franchisee is to have a cash liquidity value of about $100,000. In addition, the franchise fee for owning a McDonald’s is set right at about $45,000 and the total investment that one is required to put forth when creating a McDonald’s franchise restaurant altogether is somewhere between half-a-million dollars and one-and-a-half million dollars.

Burger King

Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company started as a franchise restaurant chain, based in Jacksonville, Florida in 1953.

The franchise fee is more, the total franchise investment is more, but the only thing that is less is actually the royalty fee, which is just around five percent. Burger King franchise price exact double what a McDonald’s franchisee is required to have offered and pay.

These are two of the most accepted franchises throughout the United States. The McDonald’s Corporation is definitely the best one, but the comparison up against their fast food restaurant rival, Burger King, is interesting as well.

The complexities of the subject matter within this article strive to give you a better look at what this subject is all about.

Factors To Consider When Choosing A Market Research Company

Factors To Consider When Choosing A Market Research Company

Have you considered using the services of a market research company to improve business for your company? Using the services of a market research company can be beneficial to business owners and managers. If you haven’t considered using market research services, you may want to examine the benefits of conducting market research. However, finding the right company to handle your market research needs can often be more difficult than making the decision to implement marketing. Considering a few factors will help you choose a market research company that will best meet your needs and leave you feeling happy with the decision you made to conduct market research.

One thing to consider when selecting a market research company is experience. You will want to use the services of an experienced market research company to handle your company’s research needs. Depending on the type of research your company, market research can often be costly for your business. However, the cost of market research is well worth it if the results provided will benefit your business. This is why it is important to choose an experienced company to handle your market research needs. You want to be sure that the results you get are accurate and effective. If a company is experienced, they will know how to gather the right data for your company and show you how the data collected can be of benefit for you. Experience is key when it comes to market research, and you will want to choose a company that knows what they are doing and how to best meet the needs of your specific business.

Another thing to consider when choosing a market research company is the type of research they are capable of doing. Different companies require different types of research. As such, your research needs may not be the same as another company’s. Therefore, you will want to discuss your research options with research companies and find out all of the avenues of research available to you. You will then want to find out which type of research would best benefit your company and learn why you should opt for one type of research over another. Once you know the type of research that needs to be conducted, you will want to be sure that the company you choose to handle your research needs is capable of collecting data in the manner you need it collected.

Another thing to consider when choosing a market research company is quick-turnaround. You want to be sure to choose a company that can provide quick, accurate results so you can move forward with your marketing plan.

Owning A Courier Franchise A Tough, But Rewarding Opportunity

Owning A Courier Franchise A Tough, But Rewarding Opportunity

Many people would think that owning a courier franchise is a simple, easy way to make money. Unfortunately, it’s not quite that simple. It’s not simply a case of collecting, shipping and delivering a bunch of parcels. If you were the only employee, driving the only vehicle, and your route was only running between two or three small towns – maybe. Different vehicles, different drivers, different locations, and franchise standards makes for a very lucrative, but challenging opportunity
A courier franchise is a very profitable business opportunity. Buying into a solid, proven company, means that you access their market leverage. The group has a track record. The group is known for its services. The group covers a wide area, offering more possibilities to the customer. The group has been branded thoroughly over the years, saving you from having to do so. Being part of a group allows you to share in business generated by other branches, setting you up for a flying start.
You have to keep in mind that the group as a whole has established a standard you will have to adhere to. You will be expected, by both the group and the public, to perform in accordance to the existing track record. Remember that high standards in service delivery is part of the group’s marketing campaign, and a fortune is spent putting that message across. The perception was created to give them an edge in the market, but you as a franchise owner have to deliver on that promise in order to retain market leverage.
As the draw card for customer acquisition is service excellence, you will have to deliver on that promise, regardless of what could go wrong. The client pays to have a task executed, and you have to resolve any situations that may arise along the way. You have to be prepared to deal with vehicle breakdowns, delays in flight schedules, people getting sick, and drivers getting stuck in traffic.
The one advantage of being in such a demanding industry, is the high profitability. The fact that so many factors contribute to management stress, means that many people pass up on this opportunity, making it even more lucrative for those getting into it. The popularity of your courier franchise service is likely to grow, as more and more people opt for the time saving convenience it offers.
The ever increasing pace of business is bound to result in even more growth for the courier industry. And as a courier franchise service, you have to “outrun” the corporate world, and deliver documents before the next meeting. Businesses have come to depend on, and became accustomed to, the quick and timely delivery service. The expectations are high, but so are the rewards. Is it for you?

Understanding The Ins And Outs Of A Coffee Franchise

Understanding The Ins And Outs Of A Coffee Franchise

Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

How Market Research Can Benefit You In Launching New Products

How Market Research Can Benefit You In Launching New Products

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.